Top 5 Fashion Games on iOS in Israel: Q2 2023

During the second quarter of 2023, the top 5 fashion games on iOS in Israel showcased diverse performance trends. Data from Sensor Tower reveals intriguing insights into weekly downloads, revenue, and active user metrics for these games.

Merge Studio: Fashion Makeover saw a notable surge in weekly revenue, peaking at approximately $1.5K in the week of June 19 and later slightly declining to around $743 by the end of June. Weekly downloads experienced fluctuations, starting at 2.9K in late March, dipping to a low of 55 in early May, and then recovering to 1.8K by the end of June. Active users also varied, reaching a high of 9.4K in mid-April and settling at about 7.6K by the end of the quarter.

Project Makeover maintained a consistent revenue stream, with weekly figures oscillating between $1.9K and $4.9K. Downloads showed a steady increase, culminating at 2.5K in the last week of June. Active users remained relatively stable, ranging from 12.6K to 15.6K throughout the quarter.

Makeup Stylist -DIY Salon game exhibited modest weekly revenue, staying between $59 and $98. Downloads maintained a consistent pattern, with figures varying from 606 to 1.5K. Active user numbers fluctuated slightly, peaking at 8.4K in early April and settling around 7.3K by the end of June.

Fashion Battle - Dress up game reported low revenue, with weekly earnings never exceeding $65. Downloads saw a general decline, starting at 909 in late March and dropping to 335 by the end of June. Active users also decreased over time, from 1.8K in late March to 1.4K by the end of June.

DIY Paper Doll did not generate any revenue during this period. Downloads were highest at the beginning of the quarter, with 4K in late March, and declined to around 482 by the end of June. Active users mirrored this trend, starting at 5.7K and decreasing to 3.2K by the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.